- Our Philosophy
Our philosophy is quite simple and direct. We believe your marketing dollars are valuable and that you should receive a return on your investment. We think strategically to create results driven materials. Look - The most important thing we can do is to analyze your existing brand at its present moment and create a situation analysis. Think - Develop a brand position that is unique and true to your product; called your “Unique Selling Proposition”. This gives you the competitive edge. Create - Your brands message will be delivered consistently throughout all touch points of the sales cycle turning it into a branding and selling opportunity.
- The Team
Lisa Mirabile – President & CEO (Follow Lisa on Twitter) Lisa Mirabile holds a BFA in Fine Arts from Syracuse University. Her career began at Wunderman, Cato, Johnson NYC where she spent 2 years working on American Express and Miller Genuine Draft. With a passion for excitement Lisa’s career took a turn for the best when relocated by Wunderman to help start the Creative Department for their Latin American office located in Miami. Lisa moved to Ogilvy & Mather and spent the next 5 years traveling through Latin America shooting television commercials. In 2001 Lisa started Vertigo Media Group, a full-service Marketing Communications firm with a strong concentration on brand advertising. Vertigo specializes in branding young companies along with reinvigorating existing brands. As an expert in the industry she has given many seminars on marketing, most recently to the Long Island Direct Marketing Association. Lisa has spoken at Hofstra University and Farmingdale University to young graduates looking to start their careers in Marketing. Dedicated to her community, Vertigo Media Group has helped raise funds and donated graphic services to such foundations as the LI2-Day Breast Cancer Foundation, The Sepe Foundation, The Port Washington Library Foundation and the Long Island Elite. Lisa also…
- Our Philosophy
At Vertigo we believe that a brand is a set of visual and verbal images that combine to convey a single mental image. The company name, logo, tagline, and campaignable image all come together to create the brand. Vertigo Media Group provides the finest Strategy, Name Development, Marketing Research, and Design Services.
Audio and video have a unique ability to touch, engage, inspire and motivate diverse audiences. They offer businesses and organizations a powerful tool to communicate an idea, a concept, a brand by blending storytelling and emotion. Vertigo has written, art directed and produced over 18 commercials for such companies as American Express, Kraft General Foods, Kodak, Lend America, Love My Shoes, Peykar Rugs.
- Direct Marketing
At Vertigo we are in the business of building business. We do it by transforming strategy, creativity and analytics into business-building ideas that have the greatest probability of selling our clients’ products to a specific audience and drive response thus creating a desired, measurable action. The communication itself may be in any of a variety of formats including Postal Mail, Direct Advertising, Direct TV, Telemarketing, E-Mail Marketing, and Point-of-Sale (POS) interactions.
Vertigo’s approach to advertising uses a unique combination of creativity and analytics to compel interest and fascination in our clients product or service to influence the clients desired result. We put the “creativity” in Creativeness. Our writers, artists and thinkers bring emotion to the brand – and the brand closer to the consumer’s heart.
- Internet/Social Media
- Reputation Management
WHAT CLIENTS HAVE TO SAY ABOUT VERTIGO
Working with Vertigo Media is refreshing and delightful. Their value added is unsurpassed. The quality and creativity that characterizes their work extends from deep seeded competency and professionalism. They are expedient and responsive and I would highly recommend them to anyone looking to enhance the imaging strategy of their brand.
Christopher Carney – Fdp Brakes, Product Director
Over the past several years Vertigo has taken on numerous projects including rebranding our company and helping us launch a new company. The staff at Vertigo are not only pleasant and professional, they are among the most talented men and women I have ever worked with. They are helpful, creative and imaginative, and I recommend Vertigo without hesitation!
Rudy Holesek – President, Apollo HVAC Corp.
I was immediately impressed — not only with the apparent visual design expertise represented by their portfolio, but also with the conceptual thought processes that were apparent had gone into presenting marketing solutions. I hired them. And I’m glad I did. Not only did Vertigo bail me out of a jam, but they actually improved on our quality and service levels. (Now management has even bigger expectations of me.) And, not only are the Vertigo folks talented, capable and professional – they’re also a lot of fun to work with”.
Vertigo Media Group has been a great partner in dealing with our multiple marketing platforms. Their expertise in media relations has provided us significant opportunity to enhance our image within the public, business and government level. Prompt Service and High quality presentations have always been achieved by Lisa, Fred and their staff.
Brian Fried - Director of Marketing, Lend America
“Working with Vertigo Media Group on many projects and campaigns for several of our restaurant concepts has helped our company grow and develop noticeably. With your guidance, Vertigo Media Group has provided us with a personal and warm touch plus the benefits of an entire creative team. I can only imagine what goes on behind the scenes! Nevertheless, you have made it seem effortless! Thank you for the countless hours of help, creativity, guidance and dreaming (on our behalf!)”.
Raquel T. Wolf – Cheif Marketing Officer, Singh Hospitality Group
Vertigo Media Group, led by Lisa Mirable, is one of the most creative, hard working agencies i ever had the pleasure of working with. vertigo helped us win prestigious awards, gain great visibility in our marketplace and most of all, provided measurable ROI.
Richard Calcasola - CEO, Owner Maximus Spa Salon
“We considered a number of advertising agencies,” said Robert Yaganeh, owner and President of Love My Shoes. Vertigo Media Group had the clearest, easiest approach to branding and marketing. We clearly understood what we would gain from their campaign. Vertigo Media Group delivered in a timely manner and provided not only an outstanding creative solution but business solutions that positioned Love My Shoes in the Market for continuous growth.
Robert Yaganeh – Love My Shoes