The Principals

Lisa Mirabile

President & CEO

Lisa Mirabile holds a BFA in Fine Arts from Syracuse University. Her career began at Wunderman, Cato, Johnson NYC where she spent two years working on American Express and Miller Genuine Draft. With a passion for excitement, Lisa’s career took a turn for the best when relocated by Wunderman to help start the Creative Department for their Latin American office located in Miami.

Lisa moved to Ogilvy & Mather and spent the next 5 years traveling through Latin America shooting television commercials. In 2001 Lisa started Vertigo Media Group, a full-service Marketing Communications firm with a strong concentration on brand advertising. Vertigo specializes in branding young companies along with reinvigorating existing brands. As an expert in the industry, she has given many seminars on marketing, most recently to the Long Island Direct Marketing Association. Lisa has spoken at Hofstra University and Farmingdale University to young graduates looking to start their careers in marketing.

Dedicated to her community, Vertigo Media Group has helped raise funds and donated graphic services to foundations such as the LI2-Day Breast Cancer Foundation, The Sepe Foundation, The Port Washington Library Foundation and the Long Island Elite. Lisa also sits on the Board of the Long Island Inventors Club Suffolk County Chapter and has been a committee member two years running with The Long Island Elite, where she has played a vital role in raising tens of thousands of dollars for many local Long Island charities. As a mother of two Leo, 9 and Gianna, 7. Lisa is a member of the PTA and an assistant coach for her daughter’s cheerleading squad.


Fred Pesce

Vice President & Creative Director

After serving in the US NAVY as a Veteran of Desert Storm, Fred Pesce received his Bachelor of Arts in Graphic Design from the School of Visual Arts in NYC, graduating in the top ten of his class. In his 13 years at the agency, he developed campaigns and marketing material for a variety of industries – from boutique shops to Fortune 500 companies. Clients ranged from major banks and catering establishments to spas and hi-tech companies.

In 2004, Fred Pesce and Lisa Mirabile formed Vertigo. As creative director, he provided clients with a full range of advertising and marketing services, developing multimedia campaigns, customer loyalty and direct marketing programs.

His work has appeared in prestigious design publications such as Graphis, as well as American Corporate Identity, a “Best of the Best” logo design book. Through the years he has received awards for logo, poster, ad campaigns, brochures, websites, package and CD designs.

Fred brings discipline, motivation, teamwork, playfulness, a high standard of creative vision and a positive belief that there are no problems; there are only solutions to problems.