Leadership

Lisa Mirabile

President & CEO

Lisa Mirabile holds a BFA in Fine Arts from Syracuse University. Her career began at Wunderman Cato Johnson NYC, where she spent 2 years working on American Express and Miller Genuine Draft. With her passion for adventure, Lisa’s career took a turn for the best when she was tapped by Wunderman to help launch the Creative Department for their Latin American office in Miami. Lisa later moved to Ogilvy & Mather and spent the next 5 years traveling through Latin America shooting television commercials.

In 2004, Lisa started Vertigo Media Group, a full-service Marketing Communications firm with a strong focus on brand advertising. Vertigo specializes in branding young companies, along with reinvigorating existing brands. In 2014, Lisa acquired another Long Island agency and merged the two operations nearly tripling VMG’s gross sales. In 2017, Vertigo launched Spanglish, a cross-cultural marketing program to help brands enhance their reach with the growing Hispanic community.

Recognized as an industry expert, Lisa has given many seminars on marketing and delivered addresses to young graduates looking to start their careers in marketing. Dedicated to her community, she has helped raise funds and donated graphic services to foundations such as the LI2-Day Breast Cancer Foundation, The Sepe Foundation, and The Port Washington Library Foundation.

As a mother of two children, Leo 18 and Gianna 16 she spends her spare time cooking, watching baseball and traveling.

Fred Pesce

Vice President & Creative Director

After serving in the US NAVY as a Veteran of Desert Storm, Fred Pesce received his Bachelor of Arts in Graphic Design from the School of Visual Arts in NYC, graduating in the top ten of his class. Following graduation, his graphic design skills were seasoned during a twelve-year tenure working alongside his father, founder of one of Long Island’s largest ad agencies. In 2004, he joined Lisa Mirabile to establish Vertigo Media Group. Fred developed campaigns and marketing material for diverse industries spanning major banks and catering establishments to spas and hi-tech companies.

As Creative Director for Vertigo, he provides clients with a full range of advertising and marketing services, developing multimedia campaigns, customer loyalty and direct marketing programs. Fred takes pride in nurturing a design concept to fruition via a wide variety of cutting-edge media traversing print advertisements, television commercials, website design & development and more.

His work has appeared in prestigious design publications such as Graphis and American Corporate Identity, a “Best of the Best” design publication. Fred has received numerous awards throughout the years for corporate identity, ad campaigns, print collateral, websites and package designs. Fred currently spends his spare time volunteering alongside a New York based men’s leadership group, lending a hand to those in need in the community. His latest mission entails organizing a March 2018 excursion to Haiti to support a school and medical center, a follow-up to his 2011 undertaking to assist those afflicted by a massive earthquake.

Fred brings discipline, motivation, teamwork, playfulness, a high standard of creative vision and a positive belief that there are no problems; there are only solutions to problems. His greatest joy is spending time with his 17-year old son, John, and wife, Nicole.