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Client: Jay’s Appliances of Levittown
This venerable family-owned appliance retailer is something of an institution on Long Island. They approached Vertigo hoping to revive flagging sales that were being lost due to a combination of factors.
Jay’s was underutilizing some of the traditional media channels which are the bread-and-butter platforms for the appliance industry. We also found an opportunity in Long Island’s large Spanish-speaking community: the shutdown of several local big-box stores had left this population disenfranchised, with an obvious vacuum in the local appliances market.
Vertigo worked to unify the brand’s messaging across different channels and boost its focus on key holiday and seasonal sales. We launched a multimedia campaign including heavy TV, radio and print placements, along with a digital campaign focusing on keyword and display ads. Key to the digital campaign was the use of Spanish-language ads targeting search traffic for the top-name brands that are Jay’s specialty.
Jay’s annual in-store sales counts ultimately grew by 28%, and are still going strong despite the subsequent arrival of a new home improvement store in the area.
Five years ago, we changed our business model. We went from selling through the distribution channel, to selling direct. This new approach was not without significant risk. So after careful research, we hired Vertigo to implement our new strategy, which is anchored via our website. Today, we hear from many customers just how easy our website is for them to use. We have no doubt the site created by Vertigo paved the way for a smooth transition. They are responsive to every need and new product launch. Thank you Vertigo!
Vertigo Media Group, led by Lisa Mirable and Fred Pesce, is one of the most creative, hard working agencies I ever had the pleasure of working with. Vertigo helped us win prestigious awards, gain great visibility in our marketplace and most of all, provided measurable ROI.
Working with Vertigo Media Group on many projects and campaigns for several of our restaurant concepts has helped our company grow and develop noticeably. With your guidance, Vertigo Media Group has provided us with a personal and warm touch plus the benefits of an entire creative team. I can only imagine what goes on behind the scenes! Nevertheless, you have made it seem effortless! Thank you for the countless hours of help, creativity, guidance and dreaming (on our behalf!).
Vertigo Media Group has been a great partner in dealing with our multiple marketing platforms. Their expertise in media relations has provided us significant opportunity to enhance our image within the public, business and government level. Prompt Service and High quality presentations have always been achieved by Lisa, Fred and their staff.
Vertigo Media Group produced several excellent full page print ads for us. They were readily available and took care to get revisions back to us quickly. It is a pleasure to work with them and we will continue to utilize them for our advertising needs.
Working with Vertigo Media is refreshing and delightful. Their value added is unsurpassed. The quality and creativity that characterizes their work extends from deep seeded competency and professionalism. They are expedient and responsive and I would highly recommend them to anyone looking to enhance the imaging strategy of their brand.
Over the past several years Vertigo has taken on numerous projects including rebranding our company and helping us launch a new company. The staff at Vertigo are not only pleasant and professional, they are among the most talented men and women I have ever worked with. They are helpful, creative and imaginative, and I recommend Vertigo without hesitation!
I was immediately impressed — not only with the apparent visual design expertise represented by their portfolio, but also with the conceptual thought processes that were apparent had gone into presenting marketing solutions. I hired them. And I’m glad I did. Not only did Vertigo bail me out of a jam, but they actually improved on our quality and service levels. (Now management has even bigger expectations of me.) And, not only are the Vertigo folks talented, capable and professional – they’re also a lot of fun to work with.
