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Client: Jay’s Appliances of Levittown
This venerable family-owned appliance retailer is something of an institution on Long Island. They approached Vertigo hoping to revive flagging sales that were being lost due to a combination of factors.
Jay’s was underutilizing some of the traditional media channels which are the bread-and-butter platforms for the appliance industry. We also found an opportunity in Long Island’s large Spanish-speaking community: the shutdown of several local big-box stores had left this population disenfranchised, with an obvious vacuum in the local appliances market.
Vertigo worked to unify the brand’s messaging across different channels and boost its focus on key holiday and seasonal sales. We launched a multimedia campaign including heavy TV, radio and print placements, along with a digital campaign focusing on keyword and display ads. Key to the digital campaign was the use of Spanish-language ads targeting search traffic for the top-name brands that are Jay’s specialty.
Jay’s annual in-store sales counts ultimately grew by 28%, and are still going strong despite the subsequent arrival of a new home improvement store in the area.
We have had the pleasure of working with Lisa and her team at Vertigo Media Group for just over a year now. We partnered with them on several projects and there seems to be nothing that they can’t accomplish. They have a combination of talents within their organization that allows them to be successful across many facets of marketing. From digital marketing, to e-commerce site development, to new divisional branding, we have found them to operate always professionally, within budget and on time. I highly recommend Vertigo. They are excellent!
Vertigo has been a tremendous asset to our business. We consider our relationship as a true partnership and highly value the quality work and guidance they bring to our Marketing Strategy. Our SEO has been performing well under their supervision and I can’t wait for them to complete our new website. Our new branding look was a show stopper at a recent NYC trade show we exhibited at. The updated look makes our marketing look more modern and streamlined. Now we are onto truck wraps, what exciting times!
Vertigo Media Group are top notch professionals! They spend time to get to understand your business and know how to create the right marketing to expand your brand. I highly recommend them!
I have been working with Lisa and Fred for several years now. Their team brings many years of knowledge and acumen to any company looking at Vertigo to provide marketing expertise. We’ve experienced it for ourselves in using them for website design, print design & production, photography, video production, media buying… Anyone looking to source areas of marketing for their business or their entire marketing department will always be pleasantly surprised with what Lisa and her team bring to the table.
I have had the pleasure of working with Lisa and Vertigo for five years. I have found Lisa to be extraordinarily creative, driven and a wonderful partner in the several projects we have worked on. Lisa’s ability to gently and patiently corral our executive team on a successful branding campaign is a testament to her flexibility, intelligence and drive. Combining an eye for what pops, marketing knowledge and experience with strong project management always makes for a winning combination. There seems to be nothing Lisa cannot accomplish to improve her clients’ bottom line. A good mood and a great wit seems to be how she operates to uncover what the client really is looking for. I can’t recommend Lisa or her services highly enough. She is excellent.
Five years ago, we changed our business model. We went from selling through the distribution channel, to selling direct. This new approach was not without significant risk. So after careful research, we hired Vertigo to implement our new strategy, which is anchored via our website. Today, we hear from many customers just how easy our website is for them to use. We have no doubt the site created by Vertigo paved the way for a smooth transition. They are responsive to every need and new product launch. Thank you Vertigo!
Over the past several years Vertigo has taken on numerous projects including rebranding our company and helping us launch a new company. The staff at Vertigo are not only pleasant and professional, they are among the most talented men and women I have ever worked with. They are helpful, creative and imaginative, and I recommend Vertigo without hesitation!
I was immediately impressed — not only with the apparent visual design expertise represented by their portfolio, but also with the conceptual thought processes that were apparent had gone into presenting marketing solutions. I hired them. And I’m glad I did. Not only did Vertigo bail me out of a jam, but they actually improved on our quality and service levels. (Now management has even bigger expectations of me.) And, not only are the Vertigo folks talented, capable and professional – they’re also a lot of fun to work with.
