Is a podcast the new website? Yes, they are that, and more. They are a calling card for this digital age and verification that you’re a thought leader.

The problem is that everyone thinks they can do a podcast. The truth is they can’t.

If you don’t have a podcast strategy, your podcast probably won’t last past 4 episodes before burnout happens. In fact, the number of active podcasts on Apple Podcasts has dropped from 990,000 in Dec 2020 to 730,635 in March 2021. This may be due to the lack of success of quality podcasts available or the inability to find relevant podcasts. Statistics show that 35 percent of people who don’t listen to podcasts, despite being aware of them, say it’s because they don’t know how to locate a podcast.

But don’t be discouraged, there’s hope.

Here are 5 great reasons why video marketing will work for you in 2021:

• Professional host to guide discussions
• Scripted outlines
• Packaged services to help promote your podcast
• High-quality audio
• Avoid trial and error, we get it right the first time
• Long-term discussion roadmap

# 1 Podcast rule: Don’t make your podcast advertisement for your company. Give listeners what they want. Get started with a podcast today