1. WHAT IS YOUR UNIQUE SELLING PROPOSITION?
One of the most important, basic key factors you need to identify with any product, service or destination that you are advertising is what makes you unique. Once this is identified ALL marketing materials need to answer the question… does this communicate my unique selling proposition?

2. CONSISTENCY IS KEY – In order to claim your rightful brand position there needs to be complete consistency. Not only in the messaging, colors, fonts, and style, but in the media. You cannot do something once and expect an enormous response. It must be communicated in all touch points of the sales cycle. We call it 7 times a charm!

3. ASK FOR THE ORDER – In this economy you need to get the most out of your marketing dollars so don”t be shy. Now is the time to be direct. That means direct the target audience into the response you want. Best results occur when orders are incentivized.

4. KNOW YOUR COMPETITION – Researching your competition and watching what they are doing is tremendous knowledge. The more information you have on best practices the better your advertising will be.

Article by Lisa Mirabile CEO/President Vertigo Media Group