Search Engine Optimization (SEO)
Search engines are where many prospects begin their journey, so make sure your brand is discoverable. At Vertigo, we help clients define their online goals, then create custom content, keyword and multichannel advertising strategies to help drive sales, build leads or boost site traffic. It’s all done in-house, and you’ll get clear, easy-to-digest reporting on our efforts every step of the way.
Our Approach
We take many variables into consideration, from your social media footprint to the recency of customer reviews. Your website must be quick, secure and deliver high-value content while pleasing the eye and driving the conversion from the latest handheld device.
Phase I
Content Audit & Site Diagnosis
The journey begins with your content. To succeed in search, we believe you must first address your website’s problems – tackling it any other way is akin to climbing a downward escalator. Once you understand the tactics employed by your competition, you can strategize a plan to intercept the ball. That’s why each of our assessments begins with a careful analysis of on-site issues along with a profile of your industry’s competitive landscape. If you don’t yet have a website, search should be integrated into your plan from day one.
Phase II
On-Site Optimization & Holistic Strategy
Search engine algorithms frequently arrive at your door with a long checklist of ranking factors. Everything from ease of navigation to visitors’ time on-site is taken into consideration when determining if your website offers a suitable answer to any given query. As a result, we’re equally diligent in evaluating your website’s needs and formulating a plan to supersede the competition. The right combination of quality content, understanding your industry’s key search terms, and outreach to industry influencers stands to build your online presence and strengthen your website rank and trust scores.
Phase III
Upkeep
Consistently adding optimized content to actively engage your audience is the key to increasing keyword search volume while delivering a message that nurtures the sale. There’s no one-size-fits-all approach to SEO; each niche presents its own set of demands and necessitates creative thinking to proliferate.
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