A podcast provides a platform for sharing your expertise in your industry. They allow you to inject your enthusiasm, speaking skills and charisma to add an air of authority to the information that is lacking in the written word. It’s an opportunity to become the authority in your field before a competitor does.
Hearing the voice of the presenter gives the audience a stronger connection than simply reading the information on a web page. If you release consistent podcasts, the listeners become familiar with your voice and presentation style, and they’ll keep coming back for more.
Culture and Brand Awareness
The familiarity and consistency of regular podcasts help develop your company’s brand. The podcast is the best way to open a window into the company, so customers can see what your company is really like and what you stand for.
Everyone wants to feel like they’re part of a community. With a podcast, the audience and potential customers know they are part of a group of people interested in the same thing as the presenter. They can even write or call into the show and have themselves be a part of the show. This is something no other marketing tool can offer.
Podcasts have seen explosive growth over the past few years with 155 million people listening to a podcast every week. Audio content allows people to listen while they are doing other things like driving, working, and cooking, cleaning or just hanging out at home. A recent study showed that while 49% of podcast listening happens at home, 22% happens while driving, 11% at work, and 8% while exercising. As we all become busier, podcasts are ideal ways to get information on any topic.
We create your podcast production roadmap with a la Carte services and packages that fit your timelines and budget.
We’ll define and structure your podcast program to align with your marketing objectives, and implement an execution plan.