Lisa Mirabile, President of Vertigo Media Group, joined a panel of experts on the Macarthur Business Alliance (MBA) podcast to discuss the changes that are emerging in the world of marketing and the innovative marketing strategies needed to succeed. Social media has become a critical and necessary part of a good marketing mix. It encourages engagement, provides a direct connection with customers and can position a brand as an authority. As social media has evolved, influencer marketing as part of a strategy is on the rise. Influencer marketing leverages respected members of social media communities. It uses endorsements and product mentions from these individuals who are viewed as experts within their niche to give credibility to a brand. In this discussion, Lisa discusses the opportunities associated with influencer marketing, how to get started with it and how to make it pay off for your brand.