Cross-Cultural Marketing
The Spanish-speaking market in America—which is set to make up a whopping 30% of the general population by 2050—is vastly underserved.
With a proactive marketing plan in place, this demographic could be responsible for a significant part of your business’s growth in the next five years.
Does your business have a strategy in place to seize this opportunity?
are the #1 adopters of new devices?
are 17% more likely than non-Hispanics to access the web through their phone?
watch 20% more online video than the U.S. average?
typically perform web searches using a mix of English and Spanish?
watch an average of 6 hours of mobile video content per month?
More Than Just Translation—Multiculturalism is in Our DNA
20 years ago, Vertigo founder Lisa Mirabile moved to Miami to establish an agency presence for the local Latin American market, where she fell in love with both the Latin culture and its people. After living and traveling through Latin America for 5 years, “Spanglish” became a part of her way of life.
Two decades on, Vertigo has finally returned to its Latin marketing roots, establishing a Florida office and engaging clients who are serious about communicating with Spanish-speaking audiences.
With offices in South Florida and New York, Vertigo Media Group has the resources and the expertise to deliver effective, sensitive cross-cultural outreach as part of your overall marketing strategy. We’ll help you reach the general-market consumer segment, influence first-generation Hispanics, and build your brand with US-born, fully acculturated Latinos.
No other Long Island agency has the know-how, the experience, and the enthusiasm to engage the Hispanic Market like we do. Our decades of success speak for themselves. We thrive in the marketplace by building brands and brand influencers, and by sculpting consumer behavior. We are proud to launch “Spanglish” because it’s who we are.
