Podcasts have seen explosive growth over the past few years with 155 million people listening to a podcast every week. With the flexibility to listen anytime and on a mobile phone, podcasts are ideal for people on the go and those who thrive on multitasking.  Podcasts have also become more popular than ever partly due to the global COVID-19 pandemic. Shortly after March and when social distancing became common practice, podcasts began popping up everywhere. They provided a valuable communication platform for social interaction, education and entertainment.

With 850,000 active podcasts available to listeners, there’s a podcast for everyone. Audio content allows people to listen while they are doing other things like driving, working, and cooking, cleaning or just hanging out at home.  A recent study showed that while 49% of podcast listening happens at home, 22% happens while driving, 11% at work, and 8% while exercising. As we all become busier, podcasts are ideal ways to get information on any topic.

Podcast listeners consume an average of seven different shows per week. This means the thirst for knowledge is endless. Podcasts can be found on any topic, whether it’s informational, educational or opinionated, they a great tool to reach anyone at any time. The most common categories for podcasting are Society & Culture, Business, Comedy, News & Politics, and Health. Podcasts can come in long-form or short chunks perfect for daily commutes or busy routines.

Recognizing the incredible value of podcasts, Vertigo Media Group is now a partner in streaming radio station WMAP. As part of WMAP’s programming, the podcast “Marketing That Moves You” has been launched. The podcast is nationally streamed on iHeartRadio, Apple Podcast and Spotify as well as a local partnership with Connoisseur Media which helps with extending our reach and support. Hosted by Lisa Mirable, CEO and President of Vertigo Media Group, “Marketing That Moves You” podcast is focused on the success and experience of successful business owners and is an amazing opportunity for any business that would like to share their story.

Listen to the podcast here.