VMG Welcomes TallOrder Clothing!
We’re proud to announce our new partnership with TallOrder Clothing, a great brand with an even greater cause.
Founded by twin brothers Mike and Dan Friedman, TallOrder was created to fill a major gap in the men’s clothing market––the lack of available dress socks for big and tall men. It’s a problem that the brothers––standing at 6’9” and 6’11”––have a personal investment in.
One of the things we love about TallOrder is their backstory. The Friedman brothers focus on giving back to communities that are affected by terrorism and traumatic loss through their affiliation with the non-profit Tuesday’s Children. The charity played a pivotal role in the Friedmans’ childhood after they lost their father in 9/11. Because of this close connection, TallOrder donates 10% of their profits back to Tuesday’s Children.
Another great innovation that made us fall in love with the brand is the way TallOrder has harnessed 3D printing technology to create the bold patterns and vibrant colors that have become their trademark look. 3D-printed fabric means more comfortable socks and long-lasting style!
We are delighted to work with an up-and-coming company with such a great cause and widespread influence. The socks have been an a big hit with a slew of NFL and NBA stars––like Ahman Green and Shaquille O’Neal, who both raved about the style and comfortable stretch! In 2018, TallOrder will be expanding beyond just XL socks and into the general sock market, so every man will be “fit to stand tall”. Vertigo will be working with TallOrder to help tighten their branding and digital presence, launch their new sock line, reach new markets, and bolster their PR.