After serving in the US NAVY as a Veteran of Desert Storm, Fred Pesce received his Bachelor of Arts in Graphic Design from the School of Visual Arts in NYC, graduating in the top ten of his class. Upon graduation, Fred worked for a major advertising and direct marketing agency as Senior Art Director. In his 12 years at the agency, he developed campaigns and marketing material for a variety of industries – from boutique shops to Fortune 500 companies. Clients ranged from major banks and catering establishments to spas and hi-tech companies.

In 2004, Fred Pesce and Lisa Mirabile formed Vertigo. As creative director, he provided clients with a full range of advertising and marketing services, developing multimedia campaigns, customer loyalty and direct marketing programs.

His work has appeared in prestigious design publications such as Graphis – New Talent, as well as American Corporate Identity, a “Best of the Best” logo design book. He has received 15 BOLI awards (Best of Long Island) for logo, poster, ad campaigns, brochures, websites, package and CD designs.

Fred brings discipline, motivation, teamwork, playfulness, a high standard of creative vision and a positive belief that there are no problems; there are only solutions to problems.